New website and social media campaign to highlight the progress of the City of Cortland Downtown Revitalization Project.
Starting Monday, April 18 the public will have direct access to the latest updates and information associated with the historic transformation of downtown Cortland. A partnership between the City of Cortland, Cortland County Business Development Corporation, Cortland County Convention & Visitor’s Bureau, Cortland County Tavern & Restaurant Association, and the Cortland County Chamber of Commerce has led to the creation of a new marketing and information campaign aimed at keeping the public engaged in the reconstruction of downtown while supporting local businesses through the construction process.
The effort which has been dubbed Crown City Rising features a new website - www.crowncityrising.com - and social media campaign that will be used to promote businesses, offer updates on construction, and provide the community with interesting stories and information.
Cortland City Mayor Scott Steve says the campaign is intended to help encourage residents and visitors to continue supporting downtown through the two-year reconstruction process, “coming out of the COVID pandemic we want to make sure we do everything we can to support our local businesses”.
About the Project
The website will feature blogs and project updates and will provide photos, videos, and other content to show the community the progress that’s being made. Real time construction information will help the public know where to park, anticipate street closures, and will help businesses to plan throughout the reconstruction process.
CVB Director Michelle Enright who is helping to lead the project says, “making sure visitors to our community know how to access our tourism partners in Downtown is critical to the efforts being made to revive our tourism economy.”
The Crown City Rising platforms will also be used to communicate updates on the ongoing Clinton Avenue Gateway enhancement project which has entered its final phases. BDC Executive Director Garry VanGorder says his agency is supporting the initiative because of the direct impacts the projects will have on economic development activities, “we know how frustrating it can be to navigate our community during construction season, this project is aimed at easing the frustration while demonstrating the tremendous investments that are being made in our community.”
The Crown City Rising website will also provide updates on community events such as the upcoming Cortland Dairy Parade, Main Street Music Series, Downtown Farmer’s Market, and other community events.
Steve says, “keeping the community informed and engaged throughout this transformative process is key to our long-term success, construction can be disruptive but knowing what that disruption will mean to the future of our community is important.